Social Media Marketing generates leads by engaging customers and building brands.
In its simplest form, Social media marketing refers to the process of increasing website traffic, attention and engagement through social media sites like Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google+ and many more.
Our innovative social marketing programs center our efforts around creating content that attracts attention and engages readers to share it with their social networks. In Social Media marketing, engaging corporate messages are shared from user to user because they come from trusted, independent sources, as opposed to direct advertising messages that come directly from the brand or company itself. Social Media Marketing is driven by word-of-mouth, which means it is ultimately earned media instead of purchased media.
Social media is a marketing platform that’s accessible to anyone with internet access (80% of the U.S. households). Social has become a relatively inexpensive platform for organizations to implement marketing campaigns. You don’t have to be an expert to make social media tools work for your company. The key is engagement and how to be standout and consistent in your communications.
Why social media marketing?
- To engage your customers
- Increase your sales
- Generate new leads
- Build brand image and awareness
- Launch new products
- Search Engine Optimization
- Event management
- Public Relations
- Launch promotions
- Customer Relations
- Reputation management
- Engage current or hire new employees
Why use Oso Marketing as your social media partner?
Our goal is to make sure your social media dollars are well spent. Since the social media possibilities are endless, we work with you to shape an engagement strategy that is sensible, implementable and sustainable. We help you establish metrics, enabling you to understand how well your social media activities are performing.
Social media can diffuse information faster than any other media nowadays. When it comes to sharing news, television and newspapers are no longer the primary tools to get your message to consumers. It is more likely that people will find out news on Twitter or on other social media platforms.
Social media is controlled by its users, allowing companies to engage in dialogues directly with their customers, obtaining valuable feedback or input. This means that no one person controls the complete message as it evolves. Users can change the conversation around your message. Our responsibility is to respond to any potential complaints and to highlight the benefits of your brand and manage customer perceptions through all your platforms.
Social marketing services can increase your success due to the trust model involved in word of mouth recommendations. People trust ads, but they trust friends and other consumer recommendations more. When customers interact with network users, talking about your products, the effect on your reputation can mean:
- Positive word-of-mouth is spread
- Lead generation is enhanced
- Website visibility and traffic increases
- New audiences reached
- Increased awareness
- Conventional online advertising can be minimized
Social marketing can immerse you into the conversation happening between your customers, about your products. You can see what people talk about them, where you can get involved, discover tactics that can increase your brand’s awareness.
However, social media marketing is not just about your Twitter of Facebook followers. Even if you have extraordinary results from one form of social media, the speed with which technology is changing, cannot guarantee that you will be successful long-term. Every social media tool has its potential, so you must be willing to experiment. At Oso Marketing, we look at the big picture and what you want to accomplish then utilize the social media platforms that reach your targeted customers.
It will take time to build credibility but using our social media marketing services, you will be able to take advantage of the viral marketing tool that we can build for you and enhance your brand’s awareness.
With the wealth of daily information across your various social networks, it’s becoming increasingly difficult to manage them all in a timely manner. Let us take the reigns and provide your business with the social-media expertise it needs stand out in today’s competitive social landscape. Improve your social ROI with our social media management team.
To streamline your efforts and limit your frustration with learning all the different social platforms, contact the Oso Marketing team. We can help you start, grow, and manage your community and social media presence.
Contact us today to learn how we can stretch your marketing dollars.